March - 2018

Micro-emprendedores en Chile, una creciente oportunidad de negocio

De acuerdo con la última encuesta de Micro-emprendedores EME 2017, estos ascienden a 1.992.578 lo que equivale al 22% de la población económicamente activa del país. Un dato relevante a la hora de evaluar el potencial de servicios para ese segmento. Del total, el 83% se definen como cuentapropistas sin empleados a cargo o con socios o ayudantes sin relación de dependencia. Sin duda, tamaño universo representa una oportunidad de negocio para empresas que se ocupan de brindar s

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¿Qué tan exitosa puede ser mi idea?

Ser Innovador…pero no demasiado!

Forecasting Tips (4): No todos nuestros compradores son iguales, ni compran de la misma manera.

Forecasting Tips (3): Cuántos de mis probadores me seguirán comprando?

Forecasting Tips (2): Cómo ajustar nuestra estimación de trial o prueba?

Forecasting Tips (1): Cómo incrementar el número de probadores en el lanzamiento de un producto.

¿Cuánto cuesta ser un “consumidor consciente”?

¿Cuáles son las tendencias en alimentos para este 2021? ¿Cómo ha afectado la pandemia a los hábitos

Cepillos de dientes amigos del medioambiente

¿Hay oportunidades para innovar en la crisis?

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