April - 2018

Sharing economy, can it be applied to any market?

When we consider the concept of “sharing economy”, probably we immediately think of companies like Uber or Airbnb. Sharing economy means sharing resources that had previously been bought only for own consumption, but they are turned into a value of production, taking the advantage of the current demand, To share some personal assets like a car or a room at home with the intention of increasing our income is not something totally new. In fact, we can find several examples of t

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¿Qué tan exitosa puede ser mi idea?

Ser Innovador…pero no demasiado!

Forecasting Tips (4): No todos nuestros compradores son iguales, ni compran de la misma manera.

Forecasting Tips (3): Cuántos de mis probadores me seguirán comprando?

Forecasting Tips (2): Cómo ajustar nuestra estimación de trial o prueba?

Forecasting Tips (1): Cómo incrementar el número de probadores en el lanzamiento de un producto.

¿Cuánto cuesta ser un “consumidor consciente”?

¿Cuáles son las tendencias en alimentos para este 2021? ¿Cómo ha afectado la pandemia a los hábitos

Cepillos de dientes amigos del medioambiente

¿Hay oportunidades para innovar en la crisis?

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